If your organisation regularly uses email for marketing or newsletters it is worth considering an email newsletter system. Online newsletter systems can be used to send emails to a list of recipients and make it simple to build and send your newsletter, and to collect and manage subscribers. Depending on the number of subscribers, many systems can be accessed for free or at low cost.

An online newsletter system also makes it easy to monitor what happens to your emails and if they're helping you achieve your goals. You can track how many are delivered, how many are opened and how many of your links are clicked.

Another factor to consider is that using your organisation’s email account to repeatedly send emails to a long list of recipients can get your organisation blacklisted by internet service providers as a spammer. Using an online email newsletter system will help you avoid that, and you’ll also be less likely to end up in your recipients’ junk mail folder.

By law, you have to make it easy for recipients to unsubscribe from your emails, and an online system makes that simple for them and automatic for you. Online email systems also check your list of subscribers for errors.

Selecting an email marketing and newsletter system

When choosing a system consider how your readers access the internet, for example do they use desktop computers, tablets, phones or all three, and make sure you select a package that will meet their needs.

Most systems have a range of templates to make sure your newsletters look attractive and are easy to read and can be accessed in a range of browsers and on different devices. If you receive a newsletter you like it's a good idea to contact the sender to find out what system they use.

Many systems have additional features that are suitable for corporations and organisations with large databases that allow them to segement their audiences, tailor messages to different groups and monitor which campaigns lead to increased sales. If you are a small to medium organisation or are just starting out you may find that you don't need to pay for these extra 'bells and whistles'.

Monitoring your email and newsletter results

To ensure your email marketing is on track and helping you reach your goals, you will need to monitor your results. Most online packages include some form of reporting to let you monitor:

  • how many emails are bouncing
  • how many emails are being delivered
  • how many emails are opened
  • how many links within the emails are being clicked.

You can also test different variables to see if they improve open and click through rates. For example you can test different email subject lines or change the time of day you send an email to see what suits your target audiences.

More information

For more information about email and newsletter systems and a list of providers, check out the email newsletters resource on the ImproveIT website.

Vision Australia logo
Vision Australia have launched a new, free Document Accessibility Toolbar (DAT). An innovation that revolutionises the ease and speed of creating accessible documents in Microsoft Word, the Document Accessibility Toolbar (DAT) supports individuals and organisations to embrace accessibility as ‘...
ndis
The NDIS Assistive Technology Strategy was recently released at the NDIS New World Conference. Technology is increasingly a part of everyone’s life, and for people with disability it can help them perform tasks they could not otherwise do, and to do this more safely and securely. It is allowing...
Mental health
The Australian Institute of Health and Welfare has developed a website that brings together a wide range of information on mental health services, under the banner of "Mental Health Services in Australia". Mental health services in Australia provides a picture of the national response of the health...
Learning passport
My Learning Passport is a free online workshop, supporting people with intellectual or learning disability to start their journey towards the NDIS. It has been developed by the Queenslanders with a Disability Network. The 8 short videos are presented by peer facilitators Sam Matheson and Kane...
NDS logo
A new free online learning program is now available for providers transitioning to the National Disability Insurance Scheme (NDIS). The Costing and Pricing Learning Program Project has been developed by NDS and Curtin Not-for-Profit Initiative to help meet the costing and pricing challenge...
Reconciliation Australia logo
The Share our pride website is designed to give non-Indigenous people a glimpse into the lives and cultures of Australia’s First People. It was developed by Reconcilitation Australia in response to a request from industry for an introductory site for employees. Aboriginal and Torres Strait Islander...
oneplace
oneplace Community Services Directory will launch on 16 November 2015. oneplace will be an easily accessible directory of community services to help Queensland families to get to the right service at the right time. From mums and bubs groups to domestic and family violence support services,...
Ask Nola logo
Ask Nola, or North Queensland Online Legal Access provides free, secure, online legal information for community workers in rural, remote or regional areas of Queensland, and who are responding to women with legal needs. Ask Nola is a project of the North Queensland Women's Legal Service (NQWLS)...
NILS logo
Good Shepherd Microfinance have produced a short introduction to the No Interest Loan Scheme (NILS). The No Interest Loan Scheme (NILS) provides individuals and families on low incomes with access to safe, fair and affordable credit. Loan amounts are between $300 – $1,200 for essential...
Palliative care logo
The Australian Healthcare & Hospitals Association (AHHA) is offering free online palliative care through its new training portal. There are six modules which can usually be completed in around 12-15 hours, and are available at no cost to participants. Participants are provided with a...

Pages

Your search yielded no results

There may not be any content with your search criteria.

  • Check if your spelling is correct.
  • Remove quotes around phrases to search for each word individually. bike shed will often show more results than "bike shed".
  • Consider loosening your query with OR. bike OR shed will often show more results than bike shed.

See videos from StudioQ related to this topic

Share or Print