Social media refers to the range of online communication channels dedicated to community based input, interaction, content-sharing and collaboration. It can be a great way for organisations to engage with and connect to their communities and stakeholders, build trust in their brand and personalise the experience to make it more relevant to your target audience.

It can be very cost effective compared to traditional forms of marketing but be aware that is can take up a lot of resources in terms of your time.

It's not enough to set up social media sites for your organisation and then forget about them. You need a clear strategy for social media use and how you're going to engage with your audience. Social is two way - it's not just about broadcasting your message, it's about listening and responding to your community.

Don't use social media to talk about features and benefits. To make your message engaging and memorable you need to tell a story and connect with people in a way that is relevant to them. Think about what would add value to your audience and how you can create great content that your community wants to share.

Social media plan

If you're going to undertake social media it should form part of your overall marketing and communications plan. Social media shouldn't happen in isolation, it is simply another tool in your communications kit. Be clear about your marketing goals and objectives and how you will monitor and measure whether you are meeting them.

In developing a social media plan think about:

  • Who are you trying to reach?
  • Who will be the spokesperson and voice of your organisation?
  • Who will respond to conversations?
  • Who will monitor social media?
  • What are your goals?
  • How will you measure them?
  • What content will you create?
  • Which social media platforms will you use?
  • How often will you post content?
  • When's the best time to reach your audience?
  • How will you evaluate success?

If your monitoring shows that social media isn't helping you achieve your aims, you will need a plan to refocus your efforts or to exit your social media platforms.

You should also develop social media policy which outlines rules abut who can access the organisational social media accounts, what types of postings are unacceptable and how to ensure safety and security online. ImproveIT has some sample social media policies.

Which social media platforms to use

You don't need to be on every social media platform and when you're starting out it's a good idea to try one or two to see if they work for your organisation. The most important consideration is to understand where your clients and stakeholders are. Find out where they spend time on social media and choose the most popular.

Think about your organisation's mission and goals and which channels can best help you meet those goals. Then work out a way to monitor whether you are achieving them.

Other things to consider include what type of content do you want to create and share, how often will you post content, what tone of voice will you use, who will be responsible for social media. 

It's worth looking at other organisations similar to your own to see how they use social media and what platforms they use.

For more information on choosing a social media platform and how to get started visit the ImproveIT website.

Idealware's decision guide for social media provides a comprehensive manual for nonprofits on all the major social media channles, how to choose between them and how best to use them.

 

 

Moved by the need to create change, the Brisbane tech and business community are hosting a Homelessness Hackathon. A weekend-long hackathon with the tech, social, design and business communities aimed at solving issues identified by people experiencing homelessness. Whether you work in the housing/...
Find out if your organisation is destined to thrive, succeed and compete in the global marketplace. Better understand how digitally prepared your organisation is by taking the Queensland Government’s free, confidential online assessment and receive a Digital Scorecard . You will also: gain tips on...
decorative
We have launched a brand new course on the Community Door eTraining website which provides an introduction to the social service sector in Queensland for managers and organisations new to the sector. It is free for anyone to access. It features a profile of the sector in Queensland, insights into...
decorative
We’re living in a digital age but many Australians are being left behind and don’t have the skills to make the most of being connected. 1 in 5 Australian adults are not online * - that's almost 4 million people. To help change this, Infoxchange and Australia Post have joined together to create Go...
decorative
Queensland Government Media Release Homelessness in Logan goes mobile with Dignity First Logan people experiencing homelessness will be better connected to family, friends and support services with YFS today named as a recipient of the Palaszczuk Government’s Dignity First Fund. Minister for...
ACCAN and Infoxchange have come together to produce a report focusing on the more than 427,000 dwellings (about 5 per cent of housing stock) in Australia which fall into the category of social housing – housing provided by the government and community sectors to accommodate people in the lowest...
Infoxchange, creator of the Ask Izzy app made this great announcement today... Mobile phone credit is no longer standing in the way of people who are homeless with a Telstra phone trying to find help. Australia’s largest telecommunications company is now providing free access to Ask Izzy , the...
CAT Online (Cultural Awareness Training Online) is a powerful digital platform for learning about Aboriginal and Torres Strait Islander culture. It was established in 2015 by four passionate individuals with a vision for curtailing the expression of racism through cultural intelligence training...
Intensive Family Support (IFS) services help vulnerable families who have multiple or complex needs. The services work with families to build their capacity to safely care for and protect their children. The Queensland Government funds a number of organisations to provide IFS in locations across...
A major report into telecommunications affordability launched jointly by the Australian Communications Consumer Action Network (ACCAN) and the South Australian Council of Social Service (SACOSS) was launched yesterday. The report highlights concerns about low-income consumers in staying connected...

Pages

Are you looking for support in Queensland, or trying to find a service that meets your needs? Now you can search oneplace , the service directory hosted by the Queensland Family and Child Commission. oneplace is an easily accessible directory of community services to help Queensland families to get...
We’re living in a digital age but many Australians are being left behind and don’t have the skills to make the most of being connected. 1 in 5 Australian adults are not online * - that's almost 4 million people. To help change this, Infoxchange and Australia Post have joined together to create Go...
QCOSS has held a number of energy literacy webinars. You can watch a recording of the webinars or download a copy of the presentations. Energy literacy webinar Everything you need to know about energy bills including how to read a bill, what the charges are, what support is available and what to do...
The Community Resource Handbooks were launched by Volunteering Queensland on 12 May 2015. They consolidate the knowledge gained through Volunteering Queensland's community leadership work with more than 2,000 community groups over the past fifteen years. The handbooks are aimed at small to medium...
Carers Queensland, in collaboration with Queensland Aged and Disability Advocacy (QADA), the Public Trustee, the Office of the Public Guardian and Queensland Civil and Administrative Tribunal (QCAT), has launched a series of five new videos to help people better understand advocacy and legal...
Information technology and online solutions can help your community organisation work better. ACOSS, Infoxchange and the Department of Communications have teamed up to bring you Digital Business Kits which give you the tools and information to do more online. Digital Business Kits are hosted on...
Based on more than 20 years of experience and 25,000+ hours spent utilising mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising...
Authored by: Craig Ford, Polymorphic Solutions Your community organisation might have run on spreadsheets, shared folders and Access databases until one day, when you realised the systems don’t talk to each other and your organisation can’t grow without a single integrated system. Then it is time...
Author: 
Dietmar Frick, QCOSS

Scamwatch is increasingly warning Australian small businesses and not for profits to beware of an invoice email scam.

The scam...

Author: 
Shelley Dunlop, QCOSS

You have by now no doubt heard of the incredible success of the new game, Pokémon Go. And even if you haven't, you have probably noticed a marked increase in people roaming around parks, shopping centres and other public areas, intent on their smartphones.

The new mobile app allows users...

Male Afghan refugee smiling
Author: 
Dean Holland, Take Better Photos

Photos change hearts. They say what words and numbers can’t. A single good photo can bring your funders and stakeholders to the best moments of your project, and change their viewpoint forever.

But good photography can be hard to find. So we’ve started a...

Decorative image
Author: 
Richard Fahy, Lutheran Community Care

Information, knowledge and process management focusses on capturing meaningful and relevant data to assist evidencing multiple areas of an organisation. A few key areas may include:

  1. The organisation is on track and demonstrating it is achieving its strategic goals
  2. The
  3. ...
""
Author: 
Darren Smith, Breaking New Ground

A new chapter in the story of the not-for-profit sector is being drafted. How do small to medium organisations ensure they're written into the script?

The not-for-profit sector has already experienced significant change and uncertainty over the last few years:

  • funding
  • ...
Author: 
Kylie Hogan, National Disability Services

The Community Services Industry is facing a myriad of reforms and challenges now and into the future. 

Challenges such as an ageing population, workforce shortages, sector-wide reforms, technological advances and economic uncertainty are making it more important than ever for...

Computer
Author: 
Craig Ford, Polymorphic Solutions

Your community organisation might have run on spreadsheets, shared folders and Access databases until one day, when you realised the systems don’t talk to each other and your organisation can’t grow without a single integrated system. Then it is time to consider a CRM (Client Relationship...

TasCOSS
Author: 
Gina Muller, Queensland Council of Social Service

More than 150 people attended a Tasmanian Council Of Social Service (TasCOSS) Measuring Social Outcomes seminar in Hobart in November 2013. Power Point presentations...

See videos from StudioQ related to this topic

Share or Print